Final Piece Evaluation

Final Pieces

Extra MakeUp Poster - Brand 2

I made this extra makeup poster because I did so for brand 1, and I think without the picture of the model in the background it creates a very different poster even though the layout and elements on the poster are very similar. Creating this bonus poster is a good way focusing a lot more of the attention on the products as well and the brand and it also helps to strengthen the brands identity. When designing this extra poster for brand 2 I felt it was important to use the same simplistic design that I had used for the first poster and the makeup product wrap design because this was now the feel and identity of this 2nd brand I had created. 

MakeUp Poster - Brand 2

Above is my finished makeup poster for brand 2. 

After finaly finding a colour I was more comfortable with, in the screen shot above, I had to choose between which one I prefered, with or without the outline? Some time after debating my favourite, I made my prefered choice, and I thought without the outline looked better because I felt the outline just appeared from no where and didn't fit in very well with the rest of the poster design and elements. But rather than making this decision based on my own opinion I thought it would be a good idea to take the opinions of other people who had not been part of the design process like me. The voting results - WITH the outline: 2 people. WITHOUT the outline: 4 people. The results backed up my opinion which helped my decision to make the poster without the outline around the model as the main poster. 

As part of making my poster I wanted to explore more directions and ideas, and doing this is something I have also thought about doing. This opportunity provided me the chance to experiment this style, to achieve this look I used the lasso tool and went around the edge of the model and selected the shape I wanted and added colour, I found choosing the colour quite hard, because I wanted to stick to my original colour choices but felt like any of the colour I tried selecting and changing the outline was never truly fitting to the feel of the poster. 

Since that last screen shot I have mad a few changes for example, adding more of the feather potato prints to another corner which I think works really well because it adds framing that draws your eye towards the centre and the main part of the poster. I have made the size of the makeup products larger together by using free transform. I also decided on the background photograph after experimenting with quite a few of the ones I took. As a small touch I put the word 'makeup' on this poster linking with the brand name, this is also a use of repetion because it is the same typeface and colour as the product names on the makeup products that I made, just slightly bigger, doing this filled and small amount of empty space which I felt it did look slightly to empty as well as filling in some space the word and types of makeup against the the word, size and typeface of flaying the brand brings contrast into the poster. This simple yet elegant poster is the refection of the makeup product design that I made, which is something I originally wanted to do because I think it carries the brand identity well, it helps people remember and recognise the brand which I think is important for selling a product, which as poster should do, and also making it look professional.

I added one of my photographs to the back ground of this poster, as much as I like the photograph I the model is push to the side and the makeup she wear is not as exhibited and I planned and would like it to be so I will try lots of different photographs to find the right one, in this screen shot you can also see the selection of some on the potato prints on there own layer, I was using free transform to move the prints around and the after that I would duplicate the layer to have more of the print in the different area of the poster.

Above I have began to explore the layout of my poster, to do this I used my scamps and drafts as guidance. Since the first screen grab I have grouped the mascara and lipstick together, moved the brand name, changes the size and colour and also organised the positioning of the potato prints. At this stage I think I am following the direction of keeping the poster simple with the use of white space, just like the design of the makeup wrap I made.

This is the first step of making my makeup poster for brand 2, on 3 different layers I started by putting the 3 basic elements I knew I wanted somewhere on the final poster which was the mascara product, the lipstick product and the brand name. When I moved the make up products from the separate doctument I created it on I noticed when I put them on a bigger page that I hadent manged to delete all of the extra designs that had gone over the edge and couldn't be seen, now I could see them all I had to use the lasso tool to select the areas of things I didn't want and then delete those areas on each of the layers.

Making My MakeUp Product - Brand 2

The differences of before and after is shown above, I carried a similar layout to the mascara product from brand 2, as well as applying the design I change the colour of the actual lipstick, I felt this would make it more fitting to the poster and the colour of lipstick the model was wearing in the poster photograph. When I put the mascara product for brand 2 and the lipstick product for brand 2 together I think the would look really professional and realistic, with a bold and strong identity for this brand whilst being a simple design.

Here I am adding the design for brand 2 to the makeup product lipstick.

Above you can see the before and after screen grabs of my makeup, mascara, design for Brand 2. Compared to the mascara design I created from brand 1, I chose to make the brand name, Flying, bigger than the makeup product type name. The light blue colours makes the dark colour choice of the name stand out. I like the simplicity and white space of this second design and I think it is a good design that could be carried onto any other makeup product and would be fitting for most things which would be good for the brand.

This is the first screenshot of making the design on the mascara makeup product for brand 2. On the screen shot you can see I started making the design of the makeup wrap by taking the elements from the branding I did in an earlier post, including the subject matter (potato print feathers) and the name in my chosen typeface. Now I had to move them around and change the positioning or alignment until I am pleased with the presentation or the make up, so it appears professional and also holds the brand identity I wanted. 

Extra MakeUp Poster - Brand 1

I made this as an extra poster for Brand 1, I made this because I thought it would be quick to make as I had all of the elements I wanted to put onto the extra poster from the original, but it took longer thank I thought to recreate. I think this is because I had to consider things like the alignments proximity and I changed the way the geometric feather was displayed by multiplying it to make more spreading out from the left corner. I like the final result of this poster because I think everything works together well, and is flowing whilst still having contrast, I also think the colours work really well together and help amplify hierarchy. 

MakeUp Poster - Brand 1

Above I my Final Piece - Flying Makeup Poster (Brand 1). There have only been small adjustments from the previous screenshot for example I change the colour of the name to make it more similar to the colour of it on the makeup product and I also added the quote/slogan - 'Fly high with' to create some contrast and also repetition because I used the same typeface used on the makeup product for the name of what the product is. I am really pleased with my results.

At this stage, from the previous poster screenshot, there have been a few changes, for example the movement of the geometric feather, and placing it slightly behind the model. The change in the name on the poster, I experimented with colours and sizes of the name and also considered the alignment. Another small adjustment I made was the size os the make up products that appear on this makeup poster, I made them appear slightly bigger because I wanted them to be a more dominate element of the poster because that is what the poster is advertising.

On the stage above I have got the basic element that I would have planned for a poster, now it required a few adjustments, editing and possibly some more added elements to make it look less empty.

I narrowed down some of the photographs taken on the photo shoot and finally chose this one to use on the cover of this makeup poster, before just applying it to the background of the poster without experimenting with the appearance of it, I tried a method I had seen through doing research on Pinterest which is to put an outline around the subject, after I had done this, using the lasso tool, I had to assess which one I preferred more, the original or editing, on and off the poster. Once I finished comparing them I concluded that I liked the edited outline on the photograph when it wasn't on the poster but on the poster the original unedited photograph looked much better and more flowing which I thought would help with the communication method of a poster and its graphic design.

In the next stage above I enlarged the makeup products slightly, and moved the name, added the word 'makeup' to the bottom of the brand name and added the iconic geometric feather of this brand. While creating this poster I referred back to my original scamps and drafts for inspiration and ideas to style the layout and design of this poster around which proved to be very helpful.

This was the beginning of making my first final makeup poster for brand 1. In the above screenshot I have just placed the make up products I made and the brand name in brand 1 typeface.

Making My MakeUp Product - Brand 1

Next, after I had gained experience completing the mascara wrap design, I carried the same design over to the lipstick, which I edited in the same way as the mascara image, carrying the same layout as the mascara onto the lipstick makes the branding stronger and the consistency adds the authenticity, I editing small things to make it fitting to the lipstick like making it slightly smaller, the word mascara to the word lipstick, and the colour of the lipstick. I also had to think about joining the design on lid of the lipstick to the base of it.

The next thing I did was add the text, and the placement off it. The different coloured backgrounds are just on a separate layer underneath the mascara making the edges of the mascara clearer for me to work on top. After I chose a typeface for the word 'Mascara' which added contrast, I adjusted the placement of it to grasp what I thought looked better, the two screenshots above show different example of placement and I prefer the left design because when the mascara brush is separate from the container it doesn't brake up the wording. I also had to make sure that the design was it the shadow or reflection to carry the authenticity of the mascara.

Here you can see I began to put together the design of my makeup product for brand 1 together. the screenshot to the write is what I began with, I found the picture of the mascara on the internet and thought it would be good to apply my own brand to for the final poster. I had to take away the background of the picture so that I was just left with the mascara and its shadow, one I had deleted the background using the lasso tool I could begin to add the brand of make up and wrap design. On the left screenshot you can see I have added the iconic subject matter I have previously been working on. On a layer above the mascara picture I put the geometric feather and cut of the bits of feather that went over the edge of the mascara to make it look more real, making the makeup products look realistic is very important to me because it will be the main element of the end poster. 

Colour Choices

Brand Development

Each of these logos or brands is slightly different, whether its the typeface changing, moving or background subject matter changing. I made each of the because I still haven't decided on the final representation of my makeup brand but after doing both of these two different styles of the same brand and liking them I have thought about creating two separately branded posters and make up products just based around the same name and theme for my final piece, using both individual brands as separate designs for each final piece.

Further Emulation Style Experiment

This is the outcome of my experiment with the emulation style. I used the same method to make this vector portrait as the previous copy and emulation and I think this was an interesting experiment to do on a photograph like this but I do think it makes the model in the photograph look a bit scary which would not be the message I want to put across to an audience looking at my makeup poster. As I mentioned previously I think when the style is only complete half way of a photograph it can look better which I feel it does here, although I probably wouldn't choose to do this again on my actual make up poster I am glad I did this experiment as I has been a style of design I have enjoyed bringing together with this photo.

I wanted to take what I had learned through my Copy and Emulation to create anther experiment using one of the photographs from the photo shoot.

Drafts of Makeup Posters

Putting each of these drafts together I found was a great way of bringing some of my poster display and makeup product design ideas together  because I could add all of the other elements I had worked on over time since the scamps. Creating a range of drafts allowed me to explore  posters of all different shapes and sizes with ever changing layouts. 

Typeface Development

After designing my own typeface and not being so sure about it appearing on my final piece I narrowed down the original typefaces I had on the mood board to my favourite ones and the ones I thought stood out most.

Eventually after cleaning up my typeface and filling in the empty areas this is the result I received. I like the style of typeface but think the quality isn't great and I am not quite sure how bold and eye catching it would be on a big poster or wrap of a makeup product.

A close up of my scanned typeface after adjusting the threshold prove it was quite bad quality some areas needed filling.

After putting the mood board of typefaces together I felt inspired to design and create my own, my starting point is shown in the image above where I drew a style I quite liked from the research I had previously done into typefaces. The next stage was to scan in my hand drawn typeface onto photoshop where I would develop it further.

As I was getting further through the stages of development, I finally chose a name and began to look at the typeface I could potentially be using of my final piece/s, I decided I liked the effect and style of more hand drawn and brush stoke typefaces. I collected a mood board of the range of typefaces that appealed to me.