Final Piece Evaluation

Final Pieces

Extra MakeUp Poster - Brand 2

I made this extra makeup poster because I did so for brand 1, and I think without the picture of the model in the background it creates a very different poster even though the layout and elements on the poster are very similar. Creating this bonus poster is a good way focusing a lot more of the attention on the products as well and the brand and it also helps to strengthen the brands identity. When designing this extra poster for brand 2 I felt it was important to use the same simplistic design that I had used for the first poster and the makeup product wrap design because this was now the feel and identity of this 2nd brand I had created. 

MakeUp Poster - Brand 2

Above is my finished makeup poster for brand 2. 

After finaly finding a colour I was more comfortable with, in the screen shot above, I had to choose between which one I prefered, with or without the outline? Some time after debating my favourite, I made my prefered choice, and I thought without the outline looked better because I felt the outline just appeared from no where and didn't fit in very well with the rest of the poster design and elements. But rather than making this decision based on my own opinion I thought it would be a good idea to take the opinions of other people who had not been part of the design process like me. The voting results - WITH the outline: 2 people. WITHOUT the outline: 4 people. The results backed up my opinion which helped my decision to make the poster without the outline around the model as the main poster. 

As part of making my poster I wanted to explore more directions and ideas, and doing this is something I have also thought about doing. This opportunity provided me the chance to experiment this style, to achieve this look I used the lasso tool and went around the edge of the model and selected the shape I wanted and added colour, I found choosing the colour quite hard, because I wanted to stick to my original colour choices but felt like any of the colour I tried selecting and changing the outline was never truly fitting to the feel of the poster. 

Since that last screen shot I have mad a few changes for example, adding more of the feather potato prints to another corner which I think works really well because it adds framing that draws your eye towards the centre and the main part of the poster. I have made the size of the makeup products larger together by using free transform. I also decided on the background photograph after experimenting with quite a few of the ones I took. As a small touch I put the word 'makeup' on this poster linking with the brand name, this is also a use of repetion because it is the same typeface and colour as the product names on the makeup products that I made, just slightly bigger, doing this filled and small amount of empty space which I felt it did look slightly to empty as well as filling in some space the word and types of makeup against the the word, size and typeface of flaying the brand brings contrast into the poster. This simple yet elegant poster is the refection of the makeup product design that I made, which is something I originally wanted to do because I think it carries the brand identity well, it helps people remember and recognise the brand which I think is important for selling a product, which as poster should do, and also making it look professional.

I added one of my photographs to the back ground of this poster, as much as I like the photograph I the model is push to the side and the makeup she wear is not as exhibited and I planned and would like it to be so I will try lots of different photographs to find the right one, in this screen shot you can also see the selection of some on the potato prints on there own layer, I was using free transform to move the prints around and the after that I would duplicate the layer to have more of the print in the different area of the poster.

Above I have began to explore the layout of my poster, to do this I used my scamps and drafts as guidance. Since the first screen grab I have grouped the mascara and lipstick together, moved the brand name, changes the size and colour and also organised the positioning of the potato prints. At this stage I think I am following the direction of keeping the poster simple with the use of white space, just like the design of the makeup wrap I made.

This is the first step of making my makeup poster for brand 2, on 3 different layers I started by putting the 3 basic elements I knew I wanted somewhere on the final poster which was the mascara product, the lipstick product and the brand name. When I moved the make up products from the separate doctument I created it on I noticed when I put them on a bigger page that I hadent manged to delete all of the extra designs that had gone over the edge and couldn't be seen, now I could see them all I had to use the lasso tool to select the areas of things I didn't want and then delete those areas on each of the layers.

Making My MakeUp Product - Brand 2

The differences of before and after is shown above, I carried a similar layout to the mascara product from brand 2, as well as applying the design I change the colour of the actual lipstick, I felt this would make it more fitting to the poster and the colour of lipstick the model was wearing in the poster photograph. When I put the mascara product for brand 2 and the lipstick product for brand 2 together I think the would look really professional and realistic, with a bold and strong identity for this brand whilst being a simple design.

Here I am adding the design for brand 2 to the makeup product lipstick.

Above you can see the before and after screen grabs of my makeup, mascara, design for Brand 2. Compared to the mascara design I created from brand 1, I chose to make the brand name, Flying, bigger than the makeup product type name. The light blue colours makes the dark colour choice of the name stand out. I like the simplicity and white space of this second design and I think it is a good design that could be carried onto any other makeup product and would be fitting for most things which would be good for the brand.

This is the first screenshot of making the design on the mascara makeup product for brand 2. On the screen shot you can see I started making the design of the makeup wrap by taking the elements from the branding I did in an earlier post, including the subject matter (potato print feathers) and the name in my chosen typeface. Now I had to move them around and change the positioning or alignment until I am pleased with the presentation or the make up, so it appears professional and also holds the brand identity I wanted. 

Extra MakeUp Poster - Brand 1

I made this as an extra poster for Brand 1, I made this because I thought it would be quick to make as I had all of the elements I wanted to put onto the extra poster from the original, but it took longer thank I thought to recreate. I think this is because I had to consider things like the alignments proximity and I changed the way the geometric feather was displayed by multiplying it to make more spreading out from the left corner. I like the final result of this poster because I think everything works together well, and is flowing whilst still having contrast, I also think the colours work really well together and help amplify hierarchy. 

MakeUp Poster - Brand 1

Above I my Final Piece - Flying Makeup Poster (Brand 1). There have only been small adjustments from the previous screenshot for example I change the colour of the name to make it more similar to the colour of it on the makeup product and I also added the quote/slogan - 'Fly high with' to create some contrast and also repetition because I used the same typeface used on the makeup product for the name of what the product is. I am really pleased with my results.

At this stage, from the previous poster screenshot, there have been a few changes, for example the movement of the geometric feather, and placing it slightly behind the model. The change in the name on the poster, I experimented with colours and sizes of the name and also considered the alignment. Another small adjustment I made was the size os the make up products that appear on this makeup poster, I made them appear slightly bigger because I wanted them to be a more dominate element of the poster because that is what the poster is advertising.

On the stage above I have got the basic element that I would have planned for a poster, now it required a few adjustments, editing and possibly some more added elements to make it look less empty.

I narrowed down some of the photographs taken on the photo shoot and finally chose this one to use on the cover of this makeup poster, before just applying it to the background of the poster without experimenting with the appearance of it, I tried a method I had seen through doing research on Pinterest which is to put an outline around the subject, after I had done this, using the lasso tool, I had to assess which one I preferred more, the original or editing, on and off the poster. Once I finished comparing them I concluded that I liked the edited outline on the photograph when it wasn't on the poster but on the poster the original unedited photograph looked much better and more flowing which I thought would help with the communication method of a poster and its graphic design.

In the next stage above I enlarged the makeup products slightly, and moved the name, added the word 'makeup' to the bottom of the brand name and added the iconic geometric feather of this brand. While creating this poster I referred back to my original scamps and drafts for inspiration and ideas to style the layout and design of this poster around which proved to be very helpful.

This was the beginning of making my first final makeup poster for brand 1. In the above screenshot I have just placed the make up products I made and the brand name in brand 1 typeface.